By Jonathan Wofford

It has been a couple of weeks since I was able to blog and I feel like I am way overdue. So I wanted to blog about something that has been on my mind lately. It has been on my mind for a couple of reasons, first because I have been doing more keyword research for myself, but have also picked up some new clients and have been doing research for them. All of us should be doing some form of keyword optimization for our business. But even more than that, we need to be doing some keyword research on top of optimizing for keywords.

What Keywords Are You Optimizing For?

First let me ask you, what keywords are you optimizing for? Do you have a list of keywords that pertain to your business that you know people search for on a regular basis? The better questions is, where did you get those keywords? Did they come from your analytics report? Did you do some research yourself or did you do like most people and just guess?

One of the biggest problems I see when I come in behind some companies who have done SEO for a business is that they listened only to the customer when they set up SEO. They didn’t do any research themselves to figure out what keywords would work to bring in traffic and which ones would not. I have watched many local companies have someone setup their site for certain keywords and ranked in top spots in Google for those keywords. The problem was that no one was searching for those keywords.

You could own page 1 of Google for 50 search terms, but if no one is searching for them then you are the king of nothing… It

Source: http://www.freskosmedia.com/what-keywords-are-you-optimizing-for-why-keyword-research-is-important/

By Jonathan Wofford

You can pick up our book, Website Marketing Help! 10 Ways to market your website online today! for the low low price of:

© Freskos Media, 2013. Written by Jonathan Wofford

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Source: http://www.freskosmedia.com/weekend-promotion/

By Jonathan Wofford

I have been spending a lot of time reading and rereading my recent book. This has gotten me to thinking about what everything points to and where your best long term growth for your business is. Which is why I am going

Source: http://www.freskosmedia.com/email-marketing-what-is-it/

By Jonathan Wofford

Before I get into this blog post, I need to let you all in on a bit of info and why you haven’t seen a blog post from me in a couple of weeks. The biggest reason you haven’t seen any blog posts is because I have been writing a

Source: http://www.freskosmedia.com/what-is-the-point-of-internet-marketing/

By Jonathan Wofford

Why do we build a list?

Your list that you build from your leads is for marketing purposes. It gives you ease of access to market to a captured audience. Think about people who have Mary Kay or some other MLM party. They brought you together to market to you, because

Source: http://www.freskosmedia.com/the-reason-why-your-website-doesnt-work-for-you-pt-2/